The Founding Circle

First. Forever.

The people who move before the crowd — and are treated accordingly, for life.

What founders hold

Four privileges. No fine print.

Every pre-order enrolls you. There is nothing else to buy, sign, or renew.

01

First access to every drop

Founders see each release before it goes public. When a run is small — and our runs are small — that's the difference between wearing it and watching it go.

02

Founding pricing, locked for life

The pricing you reserve at today is the pricing you keep on every future order. As the brand grows, your number doesn't move.

03

Numbered editions at allocation

Early runs are numbered. Founders are allocated low numbers in order of reservation — the piece carries the proof that you were here first.

04

Your name on the wall of the first store

When we open the first physical space, one wall belongs to the people who built this before it existed. Your name goes on it.

How it works

Three steps. Zero dollars today.

Step 1

Pre-order anything — $0 today

Reserve any piece from the catalog. Nothing is charged at checkout. The reservation itself is what enrolls you.

Step 2

We produce against confirmed orders, not guesses

Runs are cut to real demand. That means better materials, less waste, and no warehouse of compromises — your reservation is what gets made.

Step 3

Founders are allocated first, always

When goods are ready, we email you a payment link and a final ship date. Founders ship in order of reservation — the front of the line, every time.

The honest part

Questions, answered straight

When do I pay?
Not today. We email you to confirm payment and a final ship date before anything ships. You can cancel anytime before payment and your reservation is fully released — no charge, no questions.
Is this a subscription?
No. Membership is earned by pre-ordering — never billed. There is nothing to renew and nothing charged automatically, ever.
What if demand exceeds the run?
Founders are allocated in order of reservation. The earlier you reserve, the earlier your number — and the more certain your allocation.

Membership isn't sold. It's reserved.